Privacy Policy — Do it now

Last updated: 29 September 2026

Do it now is an app that helps you start and finish one task at a time. It is published by Maxima Astra and runs on iPhone and iPad, with an Apple Watch companion and a Mac companion. It does not collect or sell any personal data, and it never sends your data to the developer or to any third party. There are no accounts, no advertising, no analytics, no tracking, and no third-party SDKs. Everything in the app is free, and there are no in-app purchases or subscriptions.

Your tasks, your focus time and anything you say during a brain dump belong to you. They stay on your own devices and, while iCloud sync is on, in your own private iCloud.

Data we collect

None. The developer receives no information from this app. There is no developer server, no login, and no way for us to identify you or your device. We can't see your tasks, your focus history, your check-ins, the apps you lock, or who your key holder is.

Where your data lives

The app saves what it needs to work on your device:

• Your tasks, their first steps, reminder times, focus sessions and check-in answers.
• Your settings, including the optional first name the app uses to greet you.
• Your lock groups: their names, websites you typed in, Mac apps, schedules, and whether they are strict.
• The state of the round that's running, so the Lock Screen, widgets, Control Center and Apple Watch can show it.

On iPhone and iPad, this is stored in the app's private container. An Apple App Group shares it only with the app's own widgets, its Live Activity, and its own Screen Time extensions (the screen you see when you open a locked app, its buttons, and the monitor that lifts a lock on time). No other app can read it. On the Mac, the same kind of data is kept in your user account's Library folder. The Apple Watch keeps a copy of the latest task and timer it received from your iPhone. Like any app's data, it can also be part of the device backups you make yourself, which Apple's system software handles.

Optional iCloud sync. If iCloud sync is on (it is on by default when you're signed in to iCloud), the app keeps your devices in step using your own Apple iCloud account:

• CloudKit private database: your tasks, focus sessions and check-ins.
• iCloud key-value storage: the round that's running (task, timer and current step), recently finished rounds, your lock groups (names, websites you typed in, Mac apps, schedules and strict setting, but never your Screen Time choices), and extra time your key holder approved, so the Mac can honor it too.

This data lives in your private iCloud. Apple encrypts it in transit and in storage, and it is not accessible to the developer or to anyone else. You can turn sync off at any time in the app's Settings › iCloud sync on iPhone and iPad, or in Settings › Sync with iCloud on the Mac. Task sync switches over the next time you open the app. With sync off, everything stays on the device you're using.

Apple Intelligence and speech

All AI in Do it now runs on your device. On devices with Apple Intelligence, the app uses Apple's on-device model to turn a brain dump into tasks, suggest a tiny first step, find an even smaller step or an easier part when you're stuck or bored, write short lines for the voice buddy, and phrase your weekly wins. Nothing you type or say is sent to any server, ours or anyone else's. There is no cloud AI in the app.

On devices without Apple Intelligence, or if you turn it off in the app's Settings (Settings › Apple Intelligence on iPhone and iPad, "Use Apple Intelligence" on the Mac), the app uses its own built-in suggestions instead. Every feature still works.

When you brain dump by voice, speech is turned into text on your device. If on-device speech isn't available for your language, dictation doesn't start, and you can type instead. Audio is never recorded to a file and never leaves your device. The first time you dictate, your iPhone, iPad or Mac may download Apple's on-device speech model for your language. That download is handled by Apple's system software.

Screen Time

Focus locks use Apple's Screen Time framework (Family Controls), which you allow once, for your own device. When you choose apps, categories or websites to lock, you pick them in Apple's own picker. Apple then gives the app only anonymous tokens that stand for your choices.

• The app never learns which apps you chose, which apps you use, or how long you use them.
• The app never syncs or sends your Screen Time choices. They're removed before your lock groups are synced to iCloud.
• Websites you type in yourself (like youtube.com) are different: they're saved as plain addresses in your lock group, so they can be blocked on this device and on your Mac.
• When you open a locked app, you see your task and the time left. The app only notes whether you went back to your task or asked for more time. It doesn't record which app it was.

Screen Time data is handled by Apple under Apple's Privacy Policy.

Permissions and why

Each permission is optional. If you say no, the rest of the app keeps working, and you can change your mind later in your device's Settings.

• Microphone (iPhone, iPad, Mac): to listen while you brain dump, so what you say can become tasks. Audio never leaves your device.
• Speech recognition (iPhone, iPad, Mac): to turn your brain dump into text on the device.
• Notifications (iPhone, iPad, Apple Watch, Mac): for task reminders, check-ins, "time's up" nudges, the end of a break, the way back to your task from a locked app, and the optional weekly wins note.
• Alarms (iPhone, iPad): when a task keeps getting ignored, Do it now can ring a real alarm, even in silent mode. You can tap Done right on it, or stop it and choose later.
• Screen Time (iPhone, iPad): to lock the apps and websites you choose while you focus, or on a schedule you set. See "Screen Time" above.
• Camera (iPhone, iPad): only to scan your printed QR key, when you unlock a focus lock or change key settings during a strict lock. No photos or video are saved.
• NFC (iPhone): to write your key to an NFC sticker, and to scan it when you unlock a focus lock or change key settings during a strict lock.
• Contacts (iPhone, iPad): when you choose your key holder, the app opens Apple's contact picker. It receives only the one person you pick, with the phone number or email you choose. The app does not ask for access to your contacts and never reads your address book.
• Automation (Mac only): to see which website is open in your browser so distracting sites can be blocked during a focus round. See "Apple Watch and Mac" below.

The app does not access your location, photo library, calendar, or health data. It does not use Apple's advertising identifier and never asks to track you.

Key holder

A key holder is a trusted person, an NFC sticker, or a printed QR code that holds the key to your strict locks. It works without any server:

• The key holder's name and the phone number or email you picked are kept on your device and are not synced to iCloud. They're used only inside the app, to show who holds your key and to address a message to them when you ask for more time or need their okay.
• For time-based codes, your key holder scans a QR code on your screen, in person, into the Passwords app on their own iPhone. The matching secret is stored in your device's Keychain and stays on that device. It is not synced to iCloud Keychain.
• The in-person PIN is stored only as a salted hash. Backup codes and your NFC or QR key are stored only as hashes. These are kept in the Keychain on that device only. Codes are checked on your device. The app doesn't keep a copy of your printed QR key.
• You send every message yourself. When you ask for more time, the app opens Messages with a friendly note already written. You can read and change it, and it's sent only if you tap Send. The app never sends a message on its own. If Messages isn't available, you can pass the note on with the share sheet or copy it to paste yourself. Copied notes stay on this device and expire after a few minutes.

Key holder codes and PINs are never included when you export your data.

Voice buddy

The voice buddy is optional and off until you turn it on. It speaks with Apple's speech voices that are installed on your device. Its lines are written on the device by Apple Intelligence or taken from built-in phrases. On iPhone and iPad, so that the voice can play inside notifications while the app is in the background, short audio clips are prepared ahead of time and saved in the app's own container on your device. Old clips are cleaned up automatically. None of this audio is uploaded anywhere.

Apple Watch and Mac

Apple Watch. The watch app talks only to your own iPhone, through Apple's WatchConnectivity link between your iPhone and your paired Apple Watch. It shows the current task, step and timer, and sends your taps (such as Start, Done, Skip, Not today, +5 minutes and check-in answers) back to your iPhone.

Mac. The Mac companion is distributed separately, outside the Mac App Store, and this policy applies to it in the same way. It gets your tasks, the running round and your lock groups through your own private iCloud when sync is on. While a focus round's lock is on:

• To block Mac apps, it notices when an app on your lock list opens or comes to the front, and hides it (or quits it, if you choose that under Blocking).
• To block websites, when a supported browser (Safari, Chrome, Arc, Brave, Edge, Vivaldi, Opera or Chromium) is in front, it reads the address of the active tab using Apple Events, with the permission you grant in System Settings › Privacy & Security › Automation. The address is compared with your blocked sites on your Mac. If it matches, the tab is sent to a local page stored on your Mac that shows your task.

Do it now does not keep a history of the websites you visit or the apps you use, and it never sends them anywhere.

Network access

Do it now has no server and contacts no third-party service. It makes no network requests of its own. Apart from messages you choose to send yourself, the only data the app sends beyond your own devices goes to Apple's iCloud, and only while iCloud sync is on, as described above. Apple's push service also quietly tells the app when your iCloud data has changed on another device.

Features that belong to Apple, such as iCloud, Siri and Shortcuts, Messages, and the Passwords app, work under Apple's Privacy Policy.

Children's privacy

Because the app collects no data at all, it collects no data from children. Its Screen Time features are meant for managing your own device, not for monitoring someone else.

Deleting your data

• In the app: on iPhone or iPad, go to Settings › Your data › Export or delete › Delete all tasks and history. This removes every task, focus session and check-in. When iCloud sync is on, they're also removed from your iCloud and your Mac. You can export a copy first as a JSON file with your tasks, focus sessions, check-ins, lock groups and settings.
• Other settings: delete a lock group in Settings › Lock groups, and remove your key holder in Settings › Key holder. Removing the key holder also clears its entries from the Keychain.
• Deleting the app from your iPhone, iPad or Apple Watch removes the data it stored on that device. If you use a key holder, remove it in the app first so its Keychain entries are cleared too.
• On a Mac, moving the app to the Trash doesn't remove its data. To remove that too, delete the DoItNow folder in ~/Library/Application Support and the files group.com.mileta.doitnow.plist and com.mileta.doitnow.mac.plist in ~/Library/Preferences.
• iCloud: to remove synced data from iCloud, on iPhone or iPad open Settings › [your name] › iCloud and manage your iCloud storage there: choose Do it now if it's listed, and delete its data. On a Mac, do the same in System Settings › [your name] › iCloud.

A note on health

Do it now is a productivity tool. It is not a medical device, and it does not diagnose, treat, cure, or prevent ADHD or any other condition. Check-ins and the breathing exercise are general tools to help you get going, not medical advice. If you have questions about your health, please talk to a qualified professional.

Changes to this policy

If this policy changes, the updated version will be posted on this page with a new "last updated" date.

Contact

Questions about this policy: maximaastra@gmail.com (Maxima Astra).